The United States Army
I led the design and development of a brand for the Human Systems Integration function of the Department of Defense. Human Systems Integration (HSI) is a required, interdisciplinary process for implements used by warfighters in the field. The goal of the practice is to put soldier readiness and survivability at the forefront of system and tool implementation. I developed a logo, logo animation, HSI Domain icons, and brand guidelines for the practice - including a parent brand system and co-branded versions of the main logo for each branch of the armed services.